label: screen starstype: 50%/50%, probably
era: 1980 - 1986
where found: salvation army, glenville, ny
when i saw this shirt originally, my first thought was "what the hell?". what is my "hiney wine", and why should people ask about it? with the radio station listing on the back i figured this had something to do with some country music station's early morning DJ. turns out, i was sorta’ right.
the "hiney wine" phenomenon began in the late 1970's as a radio bit created by terry dorsey, a morning DJ at a country music station in dallas, texas. the idea was to create subversive commercial parodies for an imaginary product (hiney wine – wine that comes in a 12oz. pop-top can). the spots, proclaiming the wine as locally made, were then played during the morning show’s actual commercial breaks, providing further false authenticity.
to make even more pandemonium, the ads were written to contain many innuendos and puns playing off the word “hiney”. They would ask you to grab a “hiney”, put your “hiney” in some of your favorite foods, or – why the hell not – put some of your favorite things in your “hiney”. references were also made to the different kinds of wine produced: “red hineys”, “white hineys” and “dry hineys”.
basically, the concept caught on and soon many other radio stations started to rock their own versions. all they would do was change the location of the winery to someplace near them. it appears that rick dees (also known for his novelty song “disco duck”) was one of the more popular users of the regional "hiney wine" campaign.
which brings us to this shirt. WTRY 980am is a radio station in Troy, NY (since 2000 it’s been known as WOFX). the station played top 40 pop music until 1986, when it became an oldies station and then switched to a sports radio format.
judging by how old the shirt looks and the popularity of the “hiney wine” craze, i’m guessing that it is from WTRY’s top 40 days, so i’m placing it in the 1980 – 1986 age range. the shirt is a screen stars; white background with green stripes variation, which you can just barely see on the tag.
i cannot find any information on mcdougall … so i can’t say that i do wake up with him in the morning. feel free to ask me about my hiney wine, though.
the "hiney wine" phenomenon began in the late 1970's as a radio bit created by terry dorsey, a morning DJ at a country music station in dallas, texas. the idea was to create subversive commercial parodies for an imaginary product (hiney wine – wine that comes in a 12oz. pop-top can). the spots, proclaiming the wine as locally made, were then played during the morning show’s actual commercial breaks, providing further false authenticity.
to make even more pandemonium, the ads were written to contain many innuendos and puns playing off the word “hiney”. They would ask you to grab a “hiney”, put your “hiney” in some of your favorite foods, or – why the hell not – put some of your favorite things in your “hiney”. references were also made to the different kinds of wine produced: “red hineys”, “white hineys” and “dry hineys”.
basically, the concept caught on and soon many other radio stations started to rock their own versions. all they would do was change the location of the winery to someplace near them. it appears that rick dees (also known for his novelty song “disco duck”) was one of the more popular users of the regional "hiney wine" campaign.
which brings us to this shirt. WTRY 980am is a radio station in Troy, NY (since 2000 it’s been known as WOFX). the station played top 40 pop music until 1986, when it became an oldies station and then switched to a sports radio format.
judging by how old the shirt looks and the popularity of the “hiney wine” craze, i’m guessing that it is from WTRY’s top 40 days, so i’m placing it in the 1980 – 1986 age range. the shirt is a screen stars; white background with green stripes variation, which you can just barely see on the tag.
i cannot find any information on mcdougall … so i can’t say that i do wake up with him in the morning. feel free to ask me about my hiney wine, though.
scan of the label:
AFTER SCHOOL PROJECT!: a winery in washington has started selling some vintages under the "hiney" name ... sadly they don't come in pop-top cans.
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